A/B Testing

Test subject lines, send times, and content to optimize performance

Subject Line Test: Spring Launchcompleted

Mar 25 — Apr 2

Confidence

97%

Winner

Variant A

Spring into savings — 30% off everything

Open Rate

38.2%

Click Rate

4.1%

Sends

6,420

Variant B

Your exclusive spring offer is inside

Open Rate

31.7%

Click Rate

3.4%

Sends

6,418

Variant A performed 20.5% better

Send Time Test: Newsletterrunning

Apr 5 — Apr 12

Confidence

68%

9:00 AM

Tuesday morning send

Open Rate

42.1%

Click Rate

5.2%

Sends

3,210

2:00 PM

Tuesday afternoon send

Open Rate

39.8%

Click Rate

4.8%

Sends

3,208

CTA Button Test: Onboardingdraft

— — —

Variant A

"Get Started Free" button

Not yet started

Variant B

"Try It Now" button

Not yet started